If Google loses the recent antitrust lawsuits that have been filed against the search engine giant, Google may decrease its ad placement frequency, advertisers may lose access to scalable advertising, while on the other hand, there may be new digital marketing opportunities, better user experiences, and more affordable advertising. What are the antitrust lawsuits about, and what could the outcome of the lawsuits mean for marketers? The State Antitrust Lawsuits The state antitrust lawsuits, led by eight states (Arizona, Colorado, Iowa, Nebraska, New York, North Carolina, Tennessee, and Utah), were filed by 38 attorneys general on Dec. 17 of […]
