PHOTO: clairewinterphotography Every marketer and their mother wants to know: What will the industry look like in 2021? As the pandemic drags on , some bets are safe: Digital channels will be crowded. Most marketing events will continue to be held virtually . But other marketing trends aren’t so obvious. So what do marketing experts see coming? Here’s what I’m hearing from my network: 1. Personalization Will Put Buyers in Control Until recently, marketing personalization has been a bit gimmicky. In 2021, companies will use personalization not just to craft better email subject lines, but to make the buyer’s […]
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