TW3 Marketing

Reaching Today’s Omnichannel Customer Takes a New Sales Strategy

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Frank Cespedes will share insights from his new book on Thursday, Feb. 25, as part of the Books@Baker author series. Sign up for the event . Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a new book that aims to separate signal from noise. In Sales Management That Works: How to Sell in a World That Never Stops Changing , Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents […]

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