Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing , far too many entrepreneurs settle into a comfortable rut where they’re doing the same thing and getting increasingly diminishing returns. This leads to less exposure and declining revenue. Often, this happens slowly over time, until it hits a crisis point where they finally realize they have to take massive action to get back on track. Marketing is a constantly and rapidly evolving field, so as entrepreneurs, we need to keep up in order to remain competitive and profitable. We have to adapt if we want […]
