Most people have heard the phrase, “You can lead a horse to water, but you can’t make it drink.” The same goes for salespeople: Training attendance can be mandated, but you cannot force a salesperson to learn. However, a facilitator can control the environmental conditions that make a salesperson’s choice to want to learn a whole lot easier. Start Strong A purposeful, prepared, and authentic facilitator introduction should immediately capture participants’ attention. It is difficult because in a salesperson’s mind, any time not spent profiling, prospecting, and closing deals is time wasted. The facilitator introduction should establish credibility in […]
