Predicting the best time to call prospects is not a simple task.
Factoring in the impact the COVID-19 pandemic has had on the way many people work and engage with businesses, flexible work locations and schedules have made sales call trends more unpredictable than before .
Let’s see what the research has to say about the best times to call buyers in 2021.
Surprisingly, the best time of day to cold call a prospect is between 4:00 p.m. and 5:00 p.m. their local time. Most people are wrapping up their day and are more open to disruptions than at other times of day. They’re also more likely to be at their desks. Not a late-afternoon caller? Keep reading for the second-best time to call your prospects.