Share this article A new report finds that 60% of surveyed B2B businesses are currently focusing on social media advertising due to the COVID-19 pandemic. As the world recovers from COVID-19, everything looks and feels very different. The way you…
Explain it to me like I’m a BABY! Getty Remember those creepy ads that follow you around on the web? Well, that’s the way digital advertising works now. Marketers have been convinced by digital advertising technology companies (“adtech” for short)…
The demand for digital marketing services has never been stronger. At the same time, the competition for selling those services has never been greater. What is the best way to sell your services in such a highly competitive environment? Setting…
Have we all had enough? Of course. Do we know when the dust will finally settle on the Covid-19 Crisis? Not yet. In the meantime, if you’re an entrepreneur, particularly in digital marketing, you’ve been bending and twisting like a…
Issues include establishing a delivery process, executing it without burning up excessive time, designating who makes the runs and guarding against ripoffs. Two Michigan dealership employees traveled miles to home deliver a vehicle that someone had ordered online. But they…
Small businesses in Columbus, Ohio are looking to the next phase as the state continues to deal with COVID-19 amid calls for a reopening of the economy. On Friday, some bakeries and barbershops reopened while staying safe. (May 15). AP…
An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to…
The work world has shifted from regular offices to working at home due to the COVID-19 pandemic. For sales organizations, this means moving everything to virtual, including training. Ten years ago, I led a major development project at SRG to…
If your salespeople aren’t effective presenters, they’ll never achieve their full potential, even if they’re already good at selling. Which is why it’s critical that you understand and monitor this vital skill. Here’s how to measure and evaluate sales presentation…
Opinions expressed by Entrepreneur contributors are their own. A famous Philadelphian once said, “If you fail to plan, you are planning to fail!” This wasn’t the only advice Benjamin Franklin offered to the dealmakers of the future. In his autobiography,…
