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4 Things Sales Organizations Must Do to Adapt to the Crisis

4 Things Sales Organizations Must Do to Adapt to the Crisis

Andriy Onufriyenko/Getty Images We’ve made our coronavirus coverage free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. The coronavirus pandemic has struck at the very heart of what makes sales organizations tick. Sales leaders are asking: What should we do now to keep our field-sales organization safe and productive? And what does this mean for the future of selling? The answers vary across industries, as captured vividly by a recent Goldman Sachs headline, “Light at the End of the Tunnel or an Oncoming Train? Depends on Where […]

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