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TW3 Marketing

Welcome to the New Age of the Jewelry Sales Rep

Welcome to the New Age of the Jewelry Sales Rep

I ALWAYS JOKE being in the jewelry business is like being in the mafia. Once you get in you can never get out! I was brought up in the business: My family had a jewelry store and my father actually started at the age of 20 as a jewelry sales rep on the road. Throughout the decades, our industry has seen many changes but one side of the business which has not evolved is the role of the road rep—the salesman or woman on the road for manufacturers or brands. The way my dad sold 40 years ago is […]

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