Iris won the B2B category at The Drum Marketing Awards US 2020 with its Samsung Infinity Screening activation. Here, the team behind the project reveal the challenges faced and strategies used. The challenge Samsung knew that the key to a successful launch of their flagship Galaxy S10 device was mobilizing an army of sales reps across the country. To this end, Iris set to the task of creating an experiential training program to educate and engage Verizon sales reps by increasing their product knowledge, training them on unique selling propositions and inspiring them to recommend Samsung over competitors. Ultimately, […]
