Think about a time when you decided not to get behind a cause, chose not to buy into an idea or plan, or decided not to make a purchase of a product or service. When I ask people why they chose not to participate, buy-in or make the purchase, one word comes up most of the time — trust. Or rather a lack of trust. They either didn’t trust or believe in the cause, they didn’t trust the plan, they didn’t trust the person selling them the product, they didn’t trust the product or service, or they didn’t trust […]
