SMASH Week 2020 digital marketing panel included (clockwise from upper left) moderator Regina D’Alexio, Matt McKeown, Pam McDonough and Dawn Ruppel. Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020. “It’s no longer business as usual,” Pam McDonough, accounting director at Cincinnati-based digital marketing firm Orchard, told attendees at this week’s virtual Senior Care Sales & Marketing Summit. McDonough was on a panel discussing best practices in digital marketing for generating community leads. The digital ecosystem, she said, […]
