Social media has become a mainstream way to connect with friends, family, and customers. In fact, for many, social media has become the only way they connect. For marketers, however, social media presents some uncertainties, like hard-to-decipher algorithms, the spread of misinformation, and having to compete for attention. Add to that the upcoming Apple iOS 14 update — which will make it easier for everyday iPhone users to opt out of having advertisers track them on their devices (you know, like that one time you thought about a weighted blanket and all of a sudden started seeing blankets plastered […]
