Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function. It’s not just the people with marketing in their titles. So the question is – are these people prepared to carry out that function well? Marketing isn’t just a new ad campaign, an email […]