Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell. Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a selling strategy it is important to create a message that describes the value of the product or service to a target audience. Businesses, she said, must identify the specific needs of the customer and how the purchase will be beneficial to them, thereby helping them to decide on the purchase. “Build a powerful value proposition in your messaging. You […]
