The success of your marketing strategy heavily depends on your opt-in pages. These pages offer a single opportunity to impress potential subscribers and convince them to share their email addresses. Therefore, it is crucial to invest extra time in perfecting…
I came across a recent Forbes article recently by Dean Zerbe regarding the Employee Retention Credit. The Employee Retention Credit (ERC) has proven to be one of the most effective tax policies in helping small and medium businesses and tax-exempt…
2021 was a record-breaking year for us, even though we had to change directions a time or two. The biggest challenge was doing more on Zoom and less face to face for a 2nd year running. I don’t know you…
This was posted to Smart Insights the other day and I thought it made sense to post it here. ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running…
Busy But Not Productive Here’s something that drives me nuts. I believe that many people mistake being busy for being active. However, did you know that you can be busy and not be doing anything of substance? That’s a downfall…
Bettmann/Getty Images On July 20, 1969, at 1:46 p.m., Neil Armstrong and Buzz Aldrin separated the Eagle landing craft from the Apollo 11 command module. Michael Collins stayed behind, firing the rockets, moving about two miles away from his colleagues—and…
Did you know that 90% of top-performing sellers use social media in their sales strategy? (Source). That is a huge amount of people turning to social media in order to find leads and grow business, but there’s more. Reports show…
Even in the era of movies, TV and podcasts, books are still a great way to learn something new. Books can inspire us, show us a new perspective and help us work through roadblocks in our personal lives and professional…
Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell. Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a…
You can’t manage what you don’t measure. While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a…
