The vast majority of sales trainers today use sales techniques that date back to the turn of the century. Yes, really! These old-school techniques are simply regurgitated ideas that first appeared in the late 1800s and early 1900s. Even though…
Digital marketing refers to promoting or advertising a product or service online on the internet. Digital marketing and e-learning are two of the most rising concepts today. All the organisations be it MNCs, startups, or SMEs, are competing to have…
Modern companies offer a lot of perks for employees: healthy breakfasts and fruits, medical insurance, massage right in the office, a gym with personal fitness coaches, and much more. Due to recent quarantine guidelines, most companies had to stop all…
About a month ago, a good friend of mine who runs the sales enablement department of a SaaS company reached out to me for some help. She shared that during a recent meeting with the leadership team, the vice president…
GREEN BAY, Wis. (WLUK) — Ticket brokers are optimistic about ticket sales for the upcoming Green Bay Packers season, despite reduced seating capacities in response to the coronavirus pandemic . Some season ticket holders say they will go about the…
In Alvin Toffler’s book, “ The Third Wave ,” he talks about society’s transition from the Industrial Age (Second Wave) to the Information Age (Third Wave). Toffler considered the Agricultural Age as the First Wave transition from our hunter-gatherer origins.…
As those who read my hotel sales training articles or who attend my workshops know well, I am a huge advocate for using a “tech for touch” approach to stand out from the competition. I have long recommended that hotel…
I ALWAYS JOKE being in the jewelry business is like being in the mafia. Once you get in you can never get out! I was brought up in the business: My family had a jewelry store and my father actually…
![How machine learning is changing digital marketing [Q&A]](https://tw3marketing.com/wp-content/uploads/2020/07/marketing-compass.jpeg "How machine learning is changing digital marketing [Q&A]")
Increasingly customers expect personalized experiences that are relevant to their unique situations and needs. However, with the increased reliance on technology needed to provide this, the human angle can go by the board. We spoke to Jon Perera, CMO at…
As businesses struggle to stay afloat during the Covid-19 crisis, employees have been pulled in many directions. Marketers are no exception. Marketers are stretched thin as they work on the front lines to invent triage strategies while other parts of…
