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Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry…

The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges. It also…

Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than half of the global population has online access. That’s why, whether it’s a small business or a big corporation, any company should seriously think about its digital…

The good news is that if you’re trying to promote a brand, there are no further than a million different avenues to get your message out there. The bad news is that there are a million different avenues to get…

Apart from the reach, hyperlocal marketing provides an incredible return on investment Posting local content that feels more personal to the target audience will go a long way in helping businesses acquire customers and spread their branding message among them…

Photo courtesy of Alexis Brown via Unsplash A smartwatch that detects falls or strokes in seniors. Blockchain applications that increase birth registration rates in developing countries. Advanced object detection algorithms powered by AI. What do these business ideas all have…

Opinions expressed by Entrepreneur contributors are their own. What do you need to build a business from the ground up? Some argue it’s simply a matter of hard work – the perfect blend of discipline and tenacity. Others think strategy…

Aspiring entrepreneurs often have an idea but little knowledge of how to execute it. That’s where Inc Authority comes in. Aspiring entrepreneurs may have a lot of ideas they’d love to execute, but few ever do so successfully. Much of…