Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little…
28 KPIs Every Sales Manager Should Measure in 2021
Sales managers — and particularly field sales managers — can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they…
How To Choose the Right KPIs for Your Business
How can you tell if your company is growing? Sure, you can speak to a few team leads and get regular reports on their performance. But if you’re not measuring that information against something else, how will you know when…
How Digital Marketing Affects the Growth of Business
Through modern technological progress and evolution, small and medium-sized enterprises do whatever they can to preserve the reality for the remainder of society. To capture a growing and highly profitable Internet marketplace, brick and mortar companies are either adapting their…
Grow Your Advising Practice With Digital Marketing
This “digital demand” has been an overwhelming challenge for some advisory firms to overcome. But online, digital and social media tools are at the core of a solid marketing strategy for financial advisors. In online and digital marketing, moving ideas…
How To Use Digital Marketing To Engage Local B2B Buyers
Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage logistically. And these buyers…
6 Hottest Sales Trends of 2021
2020 was a year full of events that greatly influenced both buyers and business owners. The customers became more selective, carefully analyzing their costs, while the businesses had to react to these changes, inventing new, more flexible ways to promote…
How Clubhouse is Opening New Doors for Black Entrepreneurs
(Pexels) Just when you think there are no more social media apps to add to your arsenal, along comes another app that is revolutionizing the way people connect and network. Yes, that’s right, a new social media app has made…
10 Benefits Of Digital Marketing
“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan. The act of communicating with customers to persuade them to purchase a product or subscribe to a service is known as marketing. Marketing, in any…
Adapt or Die: How to Thrive Amid Digital-Marketing Chaos
Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing , far too many entrepreneurs settle into a comfortable rut where they’re doing the same thing and getting increasingly diminishing returns. This leads to less exposure and…