TW3 Marketing

Now Is the Time to Double-Down on Sales Training

Now Is the Time to Double-Down on Sales Training

Due to the pandemic, sales organizations—and sales enablement teams, specifically—have been navigating a world where requirements and expectations have shifted (in many cases, more than once). With so much change going on, setting the right priorities is key. Here are two reasons why sales training should be at the top of the list. Selling—and Selling Skills—Have Changed We’ve heard numerous times during the past few months that the skills required for many sales roles have changed since the COVID-19 pandemic began. Nearly every article about how selling has changed emphasizes that the skills and competencies reps need to be […]

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