As we navigate the changes in our media sales world right now, I think it’s important to focus on the Post-COVID Customer Needs Assessment. We’re living in a world where people are limited in cash, limited on funds and certainly limited on patience. For the most part, I think everybody right now is actually limited to some degree in their cognitive abilities. So how do we expect someone we’re selling to to actually understand what they need vs. what they want? Think about this regarding the Customer Needs Assessment. Very often it focuses in on what an advertising customer […]
