TW3 Marketing

Always Ask for the Sale

TW3-Marketing Ask for the Sale

Today’s tip is one of the simplest and yet most perplexing things salespeople face.

Making sure that you act and do it during every sales presentation will bring thousands of dollars to your bottom line each year.

Here it is: ALWAYS ask for the sale.

Businesses lose both customers and sales when no one asks for the order.

So, why don’t salespeople always ask for the order?

One is that they are afraid to. They simply don’t have the guts to ask which means that every NO that they hear is a massive blow to their self-image and self-esteem. It also means that their sales careers will be short and uneventful.

Another is that they think asking for the sale is beneath them. I’ve met people like this before. They’re convinced what they are selling sells itself and they are there to simply fill out the order form and get the customer on his way as fast as possible. Order takers are not professional salespeople even though they think they are. They’re simply order-takers.

Third, the prospect goes totally silent. The salesperson assumes (incorrectly) that the prospect is no longer interested and is in the process of saying NO. The problem here is that quiet may actually be a buying signal. They are waiting for you to ask them for their business.

So, if you want to join the ranks of superstar sales professionals, make sure you ask for the sale at every opportunity.



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