Digital marketing involves all marketing activities that use the internet or electronic device. Digital marketing has become crucial for businesses. The number of people using the internet continues to rise each day. The number of internet users worldwide is now…
Meet consumers where they are, especially when they are in a discovery phase. Opinions expressed by Entrepreneur contributors are their own. If McKinsey & Company insights from July are any indication, consumers have rediscovered their power in the pandemic. Due…
LimeLight Editor’s note: LimeLight, the newest addition to WRAL TechWire’s growing lineup, offers ways for companies and individuals to bring more attention to their efforts. Today we feature Ben Gilman, CTO, Developer and Product Strategist at Dualboot Partners . With…
(PRESS RELEASE) Are you taking advantage of the latest and best digital marketing techniques? When it comes to marketing, many businesses simply stick with what they know, and not without reason. Time-strapped store owners and managers don’t have hours and…
SMASH Week 2020 digital marketing panel included (clockwise from upper left) moderator Regina D’Alexio, Matt McKeown, Pam McDonough and Dawn Ruppel. Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return,…
30-second summary: Selligent Marketing Cloud’s third annual global consumer survey index highlights consumer shopping trends, how COVID-19 has changed habits, and what marketers can do to promote customer loyalty and advocacy Sylvie Tongco, VP of Communications and Corporate Marketing, shares…
Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if not…
Marketing has changed forever. Tradeshows and in-person events will come back at some point, but important long-term effects are already in place, including changes in the ways we interact, the role of your sales team, and the budgets of your…
It’s time, my friends, to become a revolutionary. And no, I’m not talking about being a political revolutionary. What I want is for you to become a marketing revolutionary. I know, it sounds so boring, but it won’t seem boring…
When you launch a digital marketing campaign, it is very important that you measure success rates. A campaign is considered to be a success when your goals are achieved. This usually means receiving more traffic, selling goods, and similar things.…
