Impression considers what a successful digital marketing strategy entails Digital marketing is now a focus for many B2B professional services firms. Traditional approaches to sales and marketing once dominated in areas like law, corporate training and financial services. However, since…

This article first appeared in the May/June issue of Jobber News. Click HERE to access the digital version. As any business owner can attest, creating a strategic marketing plan is no easy feat. Do you wonder how to market yourself…

It can be argued that 2020 was the worst. In fact, I somehow agree with that sentiment. However, we can’t deny that the world hasn’t stopped and the future looks promising. Indeed, the data shows that it is spinning even…

Dear Dave, I’ve been in sales for 15 years. I love my job, and I love my company. Our business wasn’t affected as much as some during the pandemic, but my numbers have become stagnant. They’re still good, but I…

(PRESS RELEASE) Sometimes, accidental, made up, words say it all. In a recent morning meeting, our sales staff was asked what is one of the most important characteristics a salesperson can possess. The word PROFESSIONALITY popped up and it really…

Jaguars quarterback Trevor Lawrence is signed, sealed and waiting to deliver. The No. 1 overall draft pick in the 2021 NFL draft and the presumptive savior for a beleaguered franchise, signed a rookie contract on Monday for $36.8 million, which…

When your dealership hits its sales goals, profitability and morale run high. Life at your dealership is energized, employees are engaged and looking forward for the future. Success like this doesn’t just happen by accident. It occurs through intentionally hiring…

By Kahl Orr, the founder of Rise , a digital agency that builds high-performing custom websites and apps for some of the fastest-growing brands. As a digital agency founder, I believe small business owners are innovators, searching for tools to…