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ART OF EFFECTIVE COPYWRITING
This is a great training by my friend and colleague Linda Wilson-Gordon on the Art of Effective Copywriting. Watch and learn the skills you need to succeed in today’s digital marketplace. CLICK BELOW TO WATCH THE VIDEO
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little…
Product Knowledge: How to Train Sales on the Thing They’re Selling
Knowledge is power — especially in the world of sales. Reps’ sales efforts can only stretch as far as their insight and know-how can take them, and product knowledge provides the basis for both. That kind of information is important…
How to Generate Leads & Make Sales: The Do’s & Don’ts Explained
Need to generate more leads for your clients or your own business? (Who doesn’t?) We’ll walk you through the process and help you to grab more leads and nab those sales! How many followers do you have on Twitter? What…
In the Digital Economy, Your Software Is Your Competitive Advantage
Fifteen years ago, when I worked as a product manager at Amazon, Jeff Bezos declared at an all-hands meeting that Amazon was not a retailer — it was a software company. “Our business is not what’s in the brown boxes.…
4 Things Entrepreneurs Can Learn From Mike Tyson
Opinions expressed by Entrepreneur contributors are their own. Last November a 54-year-old Mike Tyson stepped into the ring for the first time in 15 years to face Roy Jones Jr who was just 3 years Mike’s, well, junior. The exhibition…
How are you playing the game right now?
Are you playing to win or not to lose? This may sound weird if you are not a sports fan or have played sports before, but those who follow sports know exactly what I mean. The minute you start playing to…
How to Build a World Class Sales Team
Opinions expressed by Entrepreneur contributors are their own. The success of your sales team determines the success of your business . Regardless of how good your product or service may be, how clever your marketing is, or how deep your…
Marketing Lessons Learned: What 2020 Has Taught Us
PHOTO: Adobe Stock Marketers likely the remember the headlines from earlier in the year. "The COVID-19 crisis will stun U.S. marketing" is one that comes to mind. In that May report from Forrester, researchers reported the remaining months of 2020…
