This is a great training by my friend and colleague Linda Wilson-Gordon on the Art of Effective Copywriting. Watch and learn the skills you need to succeed in today’s digital marketplace. CLICK BELOW TO WATCH THE VIDEO
ART OF EFFECTIVE COPYWRITING
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little…
Product Knowledge: How to Train Sales on the Thing They’re Selling
Knowledge is power — especially in the world of sales. Reps’ sales efforts can only stretch as far as their insight and know-how can take them, and product knowledge provides the basis for both. That kind of information is important…
How to Generate Leads & Make Sales: The Do’s & Don’ts Explained
Need to generate more leads for your clients or your own business? (Who doesn’t?) We’ll walk you through the process and help you to grab more leads and nab those sales! How many followers do you have on Twitter? What…
How are you playing the game right now?
Are you playing to win or not to lose? This may sound weird if you are not a sports fan or have played sports before, but those who follow sports know exactly what I mean. The minute you start playing to…
TW3 New Member Interview
Characteristics of a Sales Rep Rockstar
www.rermag.com
Post-COVID Media Sales, Are Customer Needs Assessments Dead?
As we navigate the changes in our media sales world right now, I think it’s important to focus on the Post-COVID Customer Needs Assessment. We’re living in a world where people are limited in cash, limited on funds and certainly…
Now Is the Time to Double-Down on Sales Training
Due to the pandemic, sales organizations—and sales enablement teams, specifically—have been navigating a world where requirements and expectations have shifted (in many cases, more than once). With so much change going on, setting the right priorities is key. Here are…
4 Lessons About B2B Sales Learned from Training New Sales Reps
Over the years, I have worked with a lot of different B2B sales reps, many of them might be starting out in this line of work for the first time. During the COVID-19 crisis, a lot of retail sales people…
